AS A SELLER, YOU HAVE TWO GOALS:
1. To achieve the highest market price
2. To sell as quickly as possible, with the least inconvenience to you
WHAT AFFECTS YOUR ASKING PRICE?
Urgency. How quickly must you sell?
Competition. Are there just a few or many homes available in your price category and area?
Available Financing. Does your home come with an assumable loan that is below today's rate? What are the current home loan interest rates? What financing alternatives are available for your home and area?
Competitive Market Analysis. Do you know what similar homes in the area sold for within the last six months?
Expenses. What are your selling costs?
WHAT DOESN'T AFFECT YOUR ASKING PRICE?
Original Cost. Your price is determined by today's market.
Investment in Improvements. Potential buyers will evaluate your home (i.e. wallpaper and carpet) and may include the costs to remove or replace in their offer.
The Cost to Build Your Home Today. A replacement value is determined for insurance purposes only.
Personal Attachment. Prudent buyers purchase based on their own emotions
WHAT HAPPENS TO AN OVERPRICED HOUSE?
You'll Help Sell the Competition. The "correctly priced" homes look even better if yours is overpriced. Most buyers are competitive shoppers.
Your Home Will Stay on the Market a Long Time. Did you know that 80% of your potential buyers will see your house in the first four to six weeks? If you don't sell them then, it takes approximately three months to replace them with an equal number of newcomers.
You'll Lose Market Interest and Qualified Buyers. Serious buyers use the value, quality and price of similar properties as deciding factors.
A Negative Impression is Created. People will wonder why your house is still on the market - they'll believe something is wrong with your home.
You (The Seller) Would Lose Money. You may have to make extra mortgage payments as well as incur taxes, insurance and unplanned maintenance costs.
You (The Seller) May Have to Accept Less Money Studies show that the longer a house is on the market, the greater the discount off the list price. Often a seller will accept less than fair market value in order to sell because of an approaching deadline.
There is the Potential for Appraisal Problems. The appraiser from your buyer's lending institution must agree that the home is worth the asking price. If the appraiser believes the price is inflated, the loan may not be approved.
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